2012 Baselworld– Rado, Trio of New Materials
Rado committed to produce the products combining innovative design with high technology. The advent of a series of innovative materials and metallurgical treatment crafts makes it go further in this pursuit. Now its watch-making palette welcomes new materials– the precision Si3N4, the rose gold tone Ceramos and the high-tech ceramic with gold-tone plasma treatment.

After the launch of ultra-thin high-tech ceramic watch in 2011, Rado continues to challenge the limits, one of the new members in its True Thineline also utilized with Si3N4. Si3N4 is called the futuristic ultra-light ceramic, its initial research and development is aims at applying to automobile engine parts such as valves and turbocharger rotor.
The rose gold tone Ceramos– solider than the rose gold
After the launch of platinum-colored Ceramos, Rado has made a significant improvement on this solid material so that it demonstrates a rose gold tone. The platinum-colored Ceramos was originally adopted in 2010; Ceramos evolves from the platinum-colored high-tech ceramic which Rado introduced in 1993. This ceramic and metal composite was designed to have the optimal properties of both components. Today Ceramos accommodates a unique platinum steel look for use in sharp, edgy designs. It is a light material, which adjusts quickly to skin temperature, offering unrivalled comfort levels when used to make watch bracelets and cases. The new launch of Rado Specchio and HyperChrome combined the Ceramos in rose gold tone with high-tech ceramics in white or black, both of them have an elegant and beautiful appearance and offer a comfortable wear feeling.
High-tech ceramic with gold-toned Plasma treatment– more remarkable in scratch-resistance and emerges sparkling colors
Rado achieved new breakthroughs in ceramic processing– the high-tech ceramic with gold-toned Plasma treatment. As a pioneer in usage and the R & D of high-tech ceramics in the watch-making industry, Plasma processing is an exclusive technology for Rado since 1998. Its Rado True Thinline introduced in 2012 has used this technique.



