The Fusion of Tradition and Innovation – TAG Heuer Carrera Heritage Collectio
With excellent watchmaking technology and accurate understanding for professional racing, TAG Heuer ranks top of the world’s high-end watch brands: avant-garde design and high-tech materials, excellent performance, extreme accuracy, incomparable reliability and innovation.

TAG Heuer Carrera Heritage Collection
In 1963, Jack Heuer, the son of Edouard Heuer began to designed a chronograph for drivers and fans. As a lifelong fan of racing, he knew the customer’s needs: vision, dial easy to read and solid case suitable for wearing for driving. The second year he introduced a manual winding mechanical chronograph, named Carrera. Car-rera represents passion, adventure and heroism in Spanish. This name was inspired from a legendary racing in 1950s – the Carrera Pan Americana which lasted 5 days, travel 3300 kilometers (2100 miles) across Mexico. This was the most famous and most dangerous race at that time.
Carrera collection is undoubtedly the finest creation of Jack Heuer. Elegant and simple design of the dial makes this Carrera collection a big success, opening the golden age of TAG Heuer. Those drivers who earliest wearing this Carrera watch are including Carlos Retmann, ClayRegazzoni, JackyIckx, NikiLauda, MarioAndretti, Gilles Villeneuve, JodyScheckter and other famous drivers. Outstanding drivers in 1970s including JoSiffert, Ronnie Peterson, Emerson Fittipaldi, DenisHulmes and JohnSurtees considered this watch as the first choice. 18 K gold Carrera watch, the favorite watch of Jack Heuer was produced in this period.
TAG Heuer never stops their pace of innovation. In the 21st century, the racing is still the eternal source of inspiration of the Carrera collection. The development of watchmaking technology also contributed to the development of motor sport. It can be said, TAG Heuer’s pioneer position in the racing field is second to none. The latest example is the Carrera Calibre 1887 Chronograph launched last year which equipped with the first TAG Heuer’s self-made movement.
This year, the Carrera Heritage collection and chronograph watch reveal the charm of Carrera collection.